I’m Ken Berkley a freelance SEO consultant and content marketing expert with a wealth of knowledge and experience. I’ve been doing SEO for companies across the UK and Internationally since 2009.
I’ve delivered business-changing results for a range of companies in different sectors from Fashion, Electronics, Charity sectors and finance, both with domestic and international SEO campaigns. I pride myself on honesty and transparency but also on having the ability to understand commercial objectives and forming strategies to achieve them.
For me, SEO and Content Marketing go hand in hand and it's important that it is delivered by specialists. While I have a great understanding in paid search, CRM and social my true expertise really lie in organic search and content and these form my primary services.
As well as having spent a number of years working in leading UK SEO agencies, I’ve also been incredibly privileged to work with leading in-house marketing teams and so fortunate to have worked both sides of the fence.
"SEO is like a resume, you polish it so you have your best foot forward. - Matt Cutts
SEO Consultancy is at the heart of what I do, As a leading SEO Consultant based in Manchester with over a decade of experience within SEO I bring a wealth of knowledge and experience to all clients I work with.
My white label SEO services are flexible and completely bespoke to clients needs. Let me Support and enhance your digital marketing offering without handling the work yourself.
Offering content marketing consultancy designed to drive audiences and leads. Handling everything from customer, competitor and market analysis to creating great engaging content. Lets talk content today!
Technical SEO Consultancy takes optimising websites to the next level, effectively looking behind the curtain of a website to identify issues and implement fixes in order to improve the overall optimisation of a website.
SEO copywriting services means writing amazing engaging content for visitors while following SEO best practices to ensure your content generates strong search exposure.
I offer Freelance Outreach and Digital PR Consultancy with SEO objectives in mind. Designed to acquire links and coverage in top tier publications all over the UK and overseas to boost your brands visibility online.
As a leading SEO specialist, I frequently work with other agencies and in-house teams whether big or small who require an outsourcing partner for their SEO work.
Sometimes this can be due to increase in new client wins all landing at the same time, to a lack or internal resource. Other times it is just part of how an agency prefers to operate allowing them to focus on other key areas of there business.
All of the SEO services I currently offer my own clients, I also provide in a white label SEO capacity, whether this is technical SEO audits or content creation for brands Id be happy to discuss how I could help you!
Most frequent questions and answers
Search engine optimisation (SEO) is a term that refers to the process of improving both the appearance of a website and its position in search engine results pages (SERPs) for relevant keywords and phrases.
Organic search is one of the primary ways people search for, discover, and engage with online content, which means that a robust SEO strategy is required to attract high-quality traffic. More visible sites, which are those that maintain high SERP ranking positions, are more likely to secure more click-throughs and ultimately benefit from additional leads and conversions.
Search engines use bots to crawl web pages. When they land on a site, search engine bots collect key pieces of information about every page, putting that information into an index for analysis and ranking.
It may be helpful to view this index as an enormous library, which is home to a librarian (Google search) who can quickly help you to find the book (web page) you’re searching for.
Complex search algorithms then analyse the information in the index, looking at hundreds of different signals to determine the order in which webpages should be organised in SERPs for every query.
SERPs can be broken down into two key elements: paid ads and organic search results. Unlike paid ads, it isn’t possible to purchase a high organic ranking position. The only way to secure and maintain a visible position is to invest in an effective SEO strategy.
SEO helps site owners to ensure their content is highly visible for all relevant queries. After all, there is no point ranking well for a search term that just isn’t relevant because it simply won’t drive beneficial outcomes.
Organic traffic is typically high-quality and this is important because quality traffic is more likely to lead to increased conversion metrics. Users are far more likely to click on a site that occupies one of the top organic ranking positions in a SERP, so out-performing your competition is key to avoid losing out on valuable leads and sales.
In short: yes.
Research indicates that 63,000 searches are processed by Google every single second. This translates into trillions of searches every year and so it should almost go without saying that maximising online visibility will have a positive impact on the bottom line of a business. SEO forms the foundation level of a holistic approach to marketing and when site owners understand precisely what their ideal audience wants to see, optimisation tactics can be employed to deliver content that meets and even exceeds expectations.
Understanding SEO also has a range of additional benefits, including supporting keyword selection and content strategies. So, for example, more than 91% of all searches include long-tail (multi-word) keywords despite having a small search volume percentage of less than 3.5%. By looking at the complete picture, search strategists will find it easier to shape and implement an approach that will increase visibility, boost traffic, and enhance brand awareness.
Fantastic consultant, Ken is a star nothing is ever to much, I would Highly recommend Ken Berkley without hesitation.
This is the third year I am working with Ken Berkley and he never fail to impress with his skillset and knowledge.
Ken Berkley shows great knowledge in regards to SEO best practices as well as optimization strategy and management. Most importantly, you have obtained results.
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